Everjoy.tv is a relational media ecosystem where seniors create the content, shape the shows, and turn media into a shared life together.
A Different Starting Point
Most platforms see seniors as a target audience. Everjoy starts from a different place.
It is built on the belief that seniors are storytellers, teachers, hosts, and creators. The "programming" is not fixed. It grows from the lives, memories, skills, and ideas of the seniors themselves.
What Seniors Can Do on Everjoy
Host live shows and conversations
Share stories from their work, family, and faith journeys
Lead simple lessons, hobbies, and how-to sessions
Plan segments, invite guests, and respond to viewers
Co-design new formats with the Everjoy team and partners
In Practice
In practice, this means a retired nurse might lead a show on caring for others, a grandfather might host a weekly "Grandpa Stories" hour, and a group of residents in a home might co-create a variety show that reflects their culture and humour.
A new category of media for seniors
Everjoy is not television, and it is not another social media feed.
It is building a new category: relational media for seniors, where content and community are designed as one system.
Traditional TV
Focuses on broadcast
Streaming
Focuses on choice
Social Media
Focuses on attention
Everjoy
Focuses on participation and relationship
Key Shifts Defining This New Category
From "content for seniors"
to "content created with seniors."
From passive viewing
to active roles such as host, storyteller, interviewer, and mentor.
From one-way programs
to two-way and many-way connections that continue after the show ends.
From generic "senior content"
to local, personal media ecosystems for homes, centres, and neighbourhoods.
How It Works
Technically
Everjoy combines simple tools like WhatsApp, live video, and interactive activities.
Relationally
It behaves like a neighbourhood channel. Care homes, community groups, and families can integrate Everjoy into their daily rhythms, and seniors from those communities step forward as co-creators.
Behind Everjoy is Unaverage Pte Ltd, which focuses on relational innovation, and Emmy Award winning producer Nora Fong, who brings professional storytelling craft.
Together, they are helping seniors move from "watching what others made" to building a living, relational media world of their own.